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Why Every Entrepreneur Should Self-Publish a Book

This is a very telling article about how self-publishing can be easy, free and much more beneficial than going with a traditional publishing house.


James Altucher, whom I admire and respect greatly, writes why every entrepreneur should self-publish his or her own book.

James is a noted author who has published eight books and one comic book in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins) and the last two, self-published. James reveals that the two self-published books have already outsold all his other traditionally published books, combined.

According to James, one can “kick their competitors right in the XX, and you will look amazingly cool at cocktail parties” via self-publishing. He notes that self publishing costs nothing and almost no time to try for one’s self. A summary of how he does it and self-promotes follows below.

James explains why it’s better to self publish rather than use a conventional publishing firm by first sharing his rather unhappy experiences with Penguin (whom I happen to love dearly, having read some of the finest books ever to go to print from this very publishing house), and how he was very dissatisfied with their results and performance. (Publishers have been very much under the gun as of late due to the Internet and electronic publishing. It is getting more and more difficult for them to profit and survive in the changing landscape of Internet publishing.)

Benefits of self-publishing:

1. Higher royalty commissions of 70% rather than the austere, traditional 15%

2. Advances are no longer available

3. Lag time from signing to publishing can be several years

4. Publishers actually do VERY little marketing these days.

5. Much more control over content and design

Self-publishing is much easier than one might imagine.

These days, it’s pretty much a mere song and dance to put a nice book together and simply publish on Amazon for the Kindle or Barnes and Noble for the Nook.

As for hard cover publishing, there are many independent printing firms that will happily publish one’s book for very reasonable pricing. As for soft-cover publishing, read below how James does that for FREE with

James used to create his current books. This site is owned by Amazon, (a good thing), and has templates and formats for any type of book. He had help proofread, design and template his book, and he merely submitted it to createaspace for approval, an ISBN code and a proof which he was then able to approve or disapprove.

All very straight forward and simple.

Createaspace does everything for free, unless you publish for the Kindle through them, which incurs a $70 charge.

After all this, you now have a Paperback and a Kindle edition. The paperback is print-on-demand, such an excellent service from Amazon.

James recommends that one write 20,000 or more words for their book, with blog posts around 500 – 1000 words. It’s always a good idea to point out what one will find in the book that’s different than what is in the blog posts.

James did (and does) the following to promote his book:

1. Distribute 20 free copies to his readers. Many reviewed his book on Amazon.

2. Hands his book out for free at speaking engagements.

3. Write guestposts on other blogs (James used Techcrunch, for example.)

4. Writes a blogpost explaining why he wrote the book and how it differs from his blogposts.

5. Uses Twitter, Facebook, Linkedin, Google+

6. Instead of handing out a business card, hands out a book. (Far more valuable and impressive)

“And you can’t say the excuse “I don’t have time, I’m running a business.” Entrepreneurs make time.”



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